@inproceedings{wei-etal-2022-creater,
    title = "{CREATER}: {CTR}-driven Advertising Text Generation with Controlled Pre-Training and Contrastive Fine-Tuning",
    author = "Wei, Penghui  and
      Yang, Xuanhua  and
      Liu, ShaoGuo  and
      Wang, Liang  and
      Zheng, Bo",
    editor = "Loukina, Anastassia  and
      Gangadharaiah, Rashmi  and
      Min, Bonan",
    booktitle = "Proceedings of the 2022 Conference of the North American Chapter of the Association for Computational Linguistics: Human Language Technologies: Industry Track",
    month = jul,
    year = "2022",
    address = "Hybrid: Seattle, Washington + Online",
    publisher = "Association for Computational Linguistics",
    url = "https://preview.aclanthology.org/fix-sig-urls/2022.naacl-industry.2/",
    doi = "10.18653/v1/2022.naacl-industry.2",
    pages = "9--17"
}