@inproceedings{r-vashee-2022-translation,
    title = "The Translation Impact of Global {CX}",
    author = "Vashee, Kirti R",
    editor = "Campbell, Janice  and
      Larocca, Stephen  and
      Marciano, Jay  and
      Savenkov, Konstantin  and
      Yanishevsky, Alex",
    booktitle = "Proceedings of the 15th Biennial Conference of the Association for Machine Translation in the Americas (Volume 2: Users and Providers Track and Government Track)",
    month = sep,
    year = "2022",
    address = "Orlando, USA",
    publisher = "Association for Machine Translation in the Americas",
    url = "https://preview.aclanthology.org/fix-sig-urls/2022.amta-upg.5/",
    pages = "50--69",
    abstract = "As global enterprises focus on improving CX (customer experience) across the world we see the following impact: Huge increase in dynamic, unstructured CX related content; Substantial increase in content and translation volumes; Increased use of ``raw'' MT; Changes in the view of translation quality; Changes in the kinds of tools and processes used to enable effective massive-scale translation capabilities. This presentation will provide examples of the content changes and it{'}s impact on optimal tools and the translation production process. Several use case and case studies will be provided to illustrate the growing need for better man-machine collaboration and will also highlight emerging best practices that show that MT has only begun it{'}s deep engagement with international business initiatives for any global enterprise."
}