@inproceedings{cristina-2020-making,
    title = "Making the business case for adopting {MT}",
    author = "Cristina, Rodrigo",
    editor = "Campbell, Janice  and
      Genzel, Dmitriy  and
      Huyck, Ben  and
      O{'}Neill-Brown, Patricia",
    booktitle = "Proceedings of the 14th Conference of the Association for Machine Translation in the Americas (Volume 2: User Track)",
    month = oct,
    year = "2020",
    address = "Virtual",
    publisher = "Association for Machine Translation in the Americas",
    url = "https://preview.aclanthology.org/fix-sig-urls/2020.amta-user.9/",
    pages = "190--203"
}