Modeling long user histories plays a pivotal role in enhancing recommendation systems, allowing to capture users’ evolving preferences, resulting in more precise and personalized recommendations. In this study, we tackle the challenges of modeling long user histories for preference understanding in natural language. Specifically, we introduce a new User Embedding Module (UEM) that efficiently processes user history in free-form text by compressing and representing them as embeddings, to use them as soft prompts to a language model (LM). Our experiments demonstrate the superior capability of this approach in handling significantly longer histories compared to conventional text-based methods, yielding substantial improvements in predictive performance. Models trained using our approach exhibit substantial enhancements, with up to 0.21 and 0.25 F1 points improvement over the text-based prompting baselines. The main contribution of this research is to demonstrate the ability to bias language models via user signals.

A large number of people are forced to use the Web in a language they have low literacy in due to technology asymmetries. Written text in the second language (L2) from such users often contains a large number of errors that are influenced by their native language (L1).We propose a method to mine phoneme confusions (sounds in L2 that an L1 speaker is likely to conflate) for pairs of L1 and L2.These confusions are then plugged into a generative model (Bi-Phone) for synthetically producing corrupted L2 text. Through human evaluations, we show that Bi-Phone generates plausible corruptions that differ across L1s and also have widespread coverage on the Web.We also corrupt the popular language understanding benchmark SuperGLUE with our technique (FunGLUE for Phonetically Noised GLUE) and show that SoTA language understating models perform poorly. We also introduce a new phoneme prediction pre-training task which helps byte models to recover performance close to SuperGLUE. Finally, we also release the SuperGLUE benchmark to promote further research in phonetically robust language models. To the best of our knowledge, FunGLUE is the first benchmark to introduce L1-L2 interactions in text.