Ad text generation is the task of creating compelling text from an advertising asset that describes products or services, such as a landing page. In advertising, diversity plays an important role in enhancing the effectiveness of an ad text, mitigating a phenomenon called “ad fatigue,” where users become disengaged due to repetitive exposure to the same advertisement. Despite numerous efforts in ad text generation, the aspect of diversifying ad texts has received limited attention, particularly in non-English languages like Japanese. To address this, we present CAMERA³, an evaluation dataset for controllable text generation in the advertising domain in Japanese. Our dataset includes 3,980 ad texts written by expert annotators, taking into account various aspects of ad appeals. We make CAMERA³ publicly available, allowing researchers to examine the capabilities of recent NLG models in controllable text generation in a real-world scenario.

Learning better sentence embeddings leads to improved performance for natural language understanding tasks including semantic textual similarity (STS) and natural language inference (NLI). As prior studies leverage large-scale labeled NLI datasets for fine-tuning masked language models to yield sentence embeddings, task performance for languages other than English is often left behind. In this study, we directly compared two data augmentation techniques as potential solutions for monolingual STS: - (a): _cross-lingual transfer_ that exploits English resources alone as training data to yield non-English sentence embeddings as zero-shot inference, and - (b) _machine translation_ that coverts English data into pseudo non-English training data in advance. In our experiments on monolingual STS in Japanese and Korean, we find that the two data techniques yield performance on par. In addition, we find a superiority of Wikipedia domain over NLI domain as unlabeled training data for these languages. Combining our findings, we further demonstrate that the cross-lingual transfer of Wikipedia data exhibits improved performance.

We present tools for lexicon and corpus management that offer cooperating functionality in corpus annotation. The former, named Cradle, stores a set of words and expressions where multi-word expressions are defined with their own part-of-speech information and internal syntactic structures. The latter, named ChaKi, manages text corpora with part-of-speech (POS) and syntactic dependency structure annotations. Those two tools cooperate so that the words and multi-word expressions stored in Cradle are directly referred to by ChaKi in conducting corpus annotation, and the words and expressions annotated in ChaKi can be output as a list of lexical entities that are to be stored in Cradle.

Because syntactic structures and spans of multiword expressions (MWEs) are independently annotated in many English syntactic corpora, they are generally inconsistent with respect to one another, which is harmful to the implementation of an aggregate system. In this work, we construct a corpus that ensures consistency between dependency structures and MWEs, including named entities. Further, we explore models that predict both MWE-spans and an MWE-aware dependency structure. Experimental results show that our joint model using additional MWE-span features achieves an MWE recognition improvement of 1.35 points over a pipeline model.

The recognition of multiword expressions (MWEs) in a sentence is important for such linguistic analyses as syntactic and semantic parsing, because it is known that combining an MWE into a single token improves accuracy for various NLP tasks, such as dependency parsing and constituency parsing. However, MWEs are not annotated in Penn Treebank. Furthermore, when converting word-based dependency to MWE-aware dependency directly, one could combine nodes in an MWE into a single node. Nevertheless, this method often leads to the following problem: A node derived from an MWE could have multiple heads and the whole dependency structure including MWE might be cyclic. Therefore we converted a phrase structure to a dependency structure after establishing an MWE as a single subtree. This approach can avoid an occurrence of multiple heads and/or cycles. In this way, we constructed an English dependency corpus taking into account compound function words, which are one type of MWEs that serve as functional expressions. In addition, we report experimental results of dependency parsing using a constructed corpus.

This paper presents our ongoing work on compilation of English multi-word expression (MWE) lexicon. We are especially interested in collecting flexible MWEs, in which some other components can intervene the expression such as “a number of” vs “a large number of” where a modifier of “number” can be placed in the expression and inherit the original meaning. We fiest collect possible candidates of flexible English MWEs from the web, and annotate all of their occurrences in the Wall Street Journal portion of Ontonotes corpus. We make use of word dependency strcuture information of the sentences converted from the phrase structure annotation. This process enables semi-automatic annotation of MWEs in the corpus and simultanaously produces the internal and external dependency representation of flexible MWEs.