Marie Stephen Leo


2020

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Semi-supervised Category-specific Review Tagging on Indonesian E-Commerce Product Reviews
Meng Sun | Marie Stephen Leo | Eram Munawwar | Paul C. Condylis | Sheng-yi Kong | Seong Per Lee | Albert Hidayat | Muhamad Danang Kerianto
Proceedings of the 3rd Workshop on e-Commerce and NLP

Product reviews are a huge source of natural language data in e-commerce applications. Several millions of customers write reviews regarding a variety of topics. We categorize these topics into two groups as either “category-specific” topics or as “generic” topics that span multiple product categories. While we can use a supervised learning approach to tag review text for generic topics, it is impossible to use supervised approaches to tag category-specific topics due to the sheer number of possible topics for each category. In this paper, we present an approach to tag each review with several product category-specific tags on Indonesian language product reviews using a semi-supervised approach. We show that our proposed method can work at scale on real product reviews at Tokopedia, a major e-commerce platform in Indonesia. Manual evaluation shows that the proposed method can efficiently generate category-specific product tags.