Product Listing Ads (PLAs) are primary online advertisements merchants pay to attract more customers. However, merchants prefer to stack various attributes to the title and neglect the fluency and information priority. These seller-created titles are not suitable for PLAs as they fail to highlight the core information in the visible part in PLAs titles. In this work, we present a title rewrite solution. Specifically, we train a self-supervised language model to generate high-quality titles in terms of fluency and information priority. Extensive offline test and real-world online test have demonstrated that our solution is effective in reducing the cost and gaining more profit as it lowers our CPC, CPB while improving CTR in the online test by a large amount.

Recognizing the language of ambiguous texts has become a main challenge in language identification (LID). When using multilingual applications, users have their own language preferences, which can be regarded as external knowledge for LID. Nevertheless, current studies do not consider the inter-personal variations due to the lack of user annotated training data. To fill this gap, we introduce preference-aware LID and propose a novel unsupervised learning strategy. Concretely, we construct pseudo training set for each user by extracting training samples from a standard LID corpus according to his/her historical language distribution. Besides, we contribute the first user labeled LID test set called “U-LID”. Experimental results reveal that our model can incarnate user traits and significantly outperforms existing LID systems on handling ambiguous texts. Our code and benchmark have been released.

Diverse NMT aims at generating multiple diverse yet faithful translations given a source sentence. In this paper, we investigate a common shortcoming in existing diverse NMT studies: the model is usually trained with single reference, while expected to generate multiple candidate translations in inference. The discrepancy between training and inference enlarges the confidence variance and quality gap among candidate translations and thus hinders model performance. To deal with this defect, we propose a multi-candidate optimization framework for diverse NMT. Specifically, we define assessments to score the diversity and the quality of candidate translations during training, and optimize the diverse NMT model with two strategies based on reinforcement learning, namely hard constrained training and soft constrained training. We conduct experiments on NIST Chinese-English and WMT14 English-German translation tasks. The results illustrate that our framework is transparent to basic diverse NMT models, and universally makes better trade-off between diversity and quality. Our source codeis available at https://github.com/DeepLearnXMU/MultiCanOptim.

Short texts (STs) present in a variety of scenarios, including query, dialog, and entity names. Most of the exciting studies in neural machine translation (NMT) are focused on tackling open problems concerning long sentences rather than short ones. The intuition behind is that, with respect to human learning and processing, short sequences are generally regarded as easy examples. In this article, we first dispel this speculation via conducting preliminary experiments, showing that the conventional state-of-the-art NMT approach, namely, Transformer (Vaswani et al. 2017), still suffers from over-translation and mistranslation errors over STs. After empirically investigating the rationale behind this, we summarize two challenges in NMT for STs associated with translation error types above, respectively: (1) the imbalanced length distribution in training set intensifies model inference calibration over STs, leading to more over-translation cases on STs; and (2) the lack of contextual information forces NMT to have higher data uncertainty on short sentences, and thus NMT model is troubled by considerable mistranslation errors. Some existing approaches, like balancing data distribution for training (e.g., data upsampling) and complementing contextual information (e.g., introducing translation memory) can alleviate the translation issues in NMT for STs. We encourage researchers to investigate other challenges in NMT for STs, thus reducing ST translation errors and enhancing translation quality.

Query language identification (Q-LID) plays a crucial role in a cross-lingual search engine. There exist two main challenges in Q-LID: (1) insufficient contextual information in queries for disambiguation; and (2) the lack of query-style training examples for low-resource languages. In this article, we propose a neural Q-LID model by alleviating the above problems from both model architecture and data augmentation perspectives. Concretely, we build our model upon the advanced Transformer model. In order to enhance the discrimination of queries, a variety of external features (e.g., character, word, as well as script) are fed into the model and fused by a multi-scale attention mechanism. Moreover, to remedy the low resource challenge in this task, a novel machine translation–based strategy is proposed to automatically generate synthetic query-style data for low-resource languages. We contribute the first Q-LID test set called QID-21, which consists of search queries in 21 languages. Experimental results reveal that our model yields better classification accuracy than strong baselines and existing LID systems on both query and traditional LID tasks.1

A good translation should not only translate the original content semantically, but also incarnate personal traits of the original text. For a real-world neural machine translation (NMT) system, these user traits (e.g., topic preference, stylistic characteristics and expression habits) can be preserved in user behavior (e.g., historical inputs). However, current NMT systems marginally consider the user behavior due to: 1) the difficulty of modeling user portraits in zero-shot scenarios, and 2) the lack of user-behavior annotated parallel dataset. To fill this gap, we introduce a novel framework called user-driven NMT. Specifically, a cache-based module and a user-driven contrastive learning method are proposed to offer NMT the ability to capture potential user traits from their historical inputs under a zero-shot learning fashion. Furthermore, we contribute the first Chinese-English parallel corpus annotated with user behavior called UDT-Corpus. Experimental results confirm that the proposed user-driven NMT can generate user-specific translations.

Query translation (QT) serves as a critical factor in successful cross-lingual information retrieval (CLIR). Due to the lack of parallel query samples, neural-based QT models are usually optimized with synthetic data which are derived from large-scale monolingual queries. Nevertheless, such kind of pseudo corpus is mostly produced by a general-domain translation model, making it be insufficient to guide the learning of QT model. In this paper, we extend the data augmentation with a domain transfer procedure, thus to revise synthetic candidates to search-aware examples. Specifically, the domain transfer model is built upon advanced Transformer, in which layer coordination and mixed attention are exploited to speed up the refining process and leverage parameters from a pre-trained cross-lingual language model. In order to examine the effectiveness of the proposed method, we collected French-to-English and Spanish-to-English QT test sets, each of which consists of 10,000 parallel query pairs with careful manual-checking. Qualitative and quantitative analyses reveal that our model significantly outperforms strong baselines and the related domain transfer methods on both translation quality and retrieval accuracy.

This paper describes the submission systems of Alibaba for WMT18 shared news translation task. We participated in 5 translation directions including English ↔ Russian, English ↔ Turkish in both directions and English → Chinese. Our systems are based on Google’s Transformer model architecture, into which we integrated the most recent features from the academic research. We also employed most techniques that have been proven effective during the past WMT years, such as BPE, back translation, data selection, model ensembling and reranking, at industrial scale. For some morphologically-rich languages, we also incorporated linguistic knowledge into our neural network. For the translation tasks in which we have participated, our resulting systems achieved the best case sensitive BLEU score in all 5 directions. Notably, our English → Russian system outperformed the second reranked system by 5 BLEU score.

We present a novel method of comparable corpora construction. Unlike the traditional methods which heavily rely on linguistic features, our method only takes image similarity into consid-eration. We use an image-image search engine to obtain similar images, together with the cap-tions in source language and target language. On the basis, we utilize captions of similar imag-es to construct sentence-level bilingual corpora. Experiments on 10,371 target captions show that our method achieves a precision of 0.85 in the top search results.