Text-To-Image (TTI) models, such as DALL-E and StableDiffusion, have demonstrated remarkable prompt-based image generation capabilities. Multilingual encoders may have a substantial impact on the cultural agency of these models, as language is a conduit of culture. In this study, we explore the cultural perception embedded in TTI models by characterizing culture across three tiers: cultural dimensions, cultural domains, and cultural concepts. Based on this ontology, we derive prompt templates to unlock the cultural knowledge in TTI models, and propose a comprehensive suite of evaluation techniques, including intrinsic evaluations using the CLIP space, extrinsic evaluations with a Visual-Question-Answer models and human assessments, to evaluate the cultural content of TTI-generated images. To bolster our research, we introduce the CulText2I dataset, based on six diverse TTI models and spanning ten languages. Our experiments provide insights regarding Do, What, Which, and How research questions about the nature of cultural encoding in TTI models, paving the way for cross-cultural applications of these models.1

Text-to-image diffusion models (T2I) use a latent representation of a text prompt to guide the image generation process. However, the process by which the encoder produces the text representation is unknown. We propose the Diffusion Lens, a method for analyzing the text encoder of T2I models by generating images from its intermediate representations. Using the Diffusion Lens, we perform an extensive analysis of two recent T2I models. Exploring compound prompts, we find that complex scenes describing multiple objects are composed progressively and more slowly compared to simple scenes; Exploring knowledge retrieval, we find that representation of uncommon concepts require further computation compared to common concepts, and that knowledge retrieval is gradual across layers. Overall, our findings provide valuable insights into the text encoder component in T2I pipelines.