Automatic response forecasting for news media plays a crucial role in enabling content producers to efficiently predict the impact of news releases and prevent unexpected negative outcomes such as social conflict and moral injury. To effectively forecast responses, it is essential to develop measures that leverage the social dynamics and contextual information surrounding individuals, especially in cases where explicit profiles or historical actions of the users are limited (referred to as lurkers). As shown in a previous study, 97% of all tweets are produced by only the most active 25% of users. However, existing approaches have limited exploration of how to best process and utilize these important features. To address this gap, we propose a novel framework, named SocialSense, that leverages a large language model to induce a belief-centered graph on top of an existent social network, along with graph-based propagation to capture social dynamics. We hypothesize that the induced graph that bridges the gap between distant users who share similar beliefs allows the model to effectively capture the response patterns. Our method surpasses existing state-of-the-art in experimental evaluations for both zero-shot and supervised settings, demonstrating its effectiveness in response forecasting. Moreover, the analysis reveals the framework’s capability to effectively handle unseen user and lurker scenarios, further highlighting its robustness and practical applicability.
This paper studies speculative reasoning task on real-world knowledge graphs (KG) that contain both false negative issue (i.e., potential true facts being excluded) and false positive issue (i.e., unreliable or outdated facts being included). State-of-the-art methods fall short in the speculative reasoning ability, as they assume the correctness of a fact is solely determined by its presence in KG, making them vulnerable to false negative/positive issues. The new reasoning task is formulated as a noisy Positive-Unlabeled learning problem. We propose a variational framework, namely nPUGraph, that jointly estimates the correctness of both collected and uncollected facts (which we call label posterior) and updates model parameters during training. The label posterior estimation facilitates speculative reasoning from two perspectives. First, it improves the robustness of a label posterior-aware graph encoder against false positive links. Second, it identifies missing facts to provide high-quality grounds of reasoning. They are unified in a simple yet effective self-training procedure. Empirically, extensive experiments on three benchmark KG and one Twitter dataset with various degrees of false negative/positive cases demonstrate the effectiveness of nPUGraph.