Vision-Language Models (VLMs) perform well on general multimodal tasks, yet applying them to real-world advertisement (ad) evaluation is challenging due to strong brand specificity and limited labeled data. We introduce a new practical task, brand-specific ad ranking, which aims to rank ads for a target brand prior to deployment by modeling brand-specific effectiveness. To this end, we propose ADvisor, which derives explicit brand-aware decision criteria using VLMs, augments limited brand context with ads from similar brands, and applies reflection-based scoring for ranking. Experiments on real-world advertising data from 10 brands, collected through actual ad campaigns, show that ADvisor outperforms strong baselines by up to 7.2%. Further analyses show the generated criteria capture meaningful brand specificity, and ADvisor also performs strongly in online A/B testing. Our code is available at https://github.com/K-Kyungho/ADvisor.

While graph neural networks (GNNs) have shown remarkable performance across diverse graph-related tasks, their high-dimensional hidden representations render them black boxes. In this work, we propose Graph Lingual Network (GLN), a GNN built on large language models (LLMs), with hidden representations in the form of human-readable text. Through careful prompt design, GLN incorporates not only the message passing module of GNNs but also advanced GNN techniques, including graph attention and initial residual connection. The comprehensibility of GLN’s hidden representations enables an intuitive analysis of how node representations change (1) across layers and (2) under advanced GNN techniques, shedding light on the inner workings of GNNs. Furthermore, we demonstrate that GLN achieves strong zero-shot performance on node classification and link prediction, outperforming existing LLM-based baseline methods.