Online advertising governance faces significant challenges due to the non-stationary nature of regulatory policies, where emerging mandates (e.g., restrictions on education or aesthetic anxiety) create severe label inconsistencies and reasoning ambiguities in historical datasets. In this paper, we propose ARGUS, a policy-adaptive governance system that enables evolving reinforcement through multi-agent adversarial umpiring. ARGUS addresses the sparsity of new policy data by employing a three-stage framework: (1) Policy Seeding for initial perception; (2) Adversarial Label Rectification, which utilizes a ”Prosecutor-Defender-Umpire” architecture to resolve conflicts between stale labels and new mandates; and (3) Latent Knowledge Discovery, which employs a tripartite dialectical discussion to unearth sophisticated, “gray-area” violations. By leveraging RAG-enhanced policy knowledge and Chain-of-Thought synthesis as dynamic rewards for reinforcement learning, ARGUS synchronizes its reasoning pathways with evolving regulations. Extensive experiments on both industrial and public datasets demonstrate that ARGUS significantly outperforms traditional fine-tuning baselines, achieving superior policy-adaptive learning with minimal gold data.

Industrial advertising question answering (QA) is a high-stakes task in which hallucinated content, particularly fabricated URLs, can lead to financial loss, compliance violations, and legal risk. Although Retrieval-Augmented Generation (RAG) is widely adopted, deploying it in production remains challenging because industrial knowledge is inherently relational, frequently updated, and insufficiently aligned with generation objectives. We propose a reinforced co-adaptation framework that jointly optimizes retrieval and generation through two components: (1) Graph-aware Retrieval (GraphRAG), which models entity-relation structure over a high-citation knowledge subgraph for multi-hop, domain-specific evidence selection; and (2) evidence-constrained reinforcement learning via Group Relative Policy Optimization (GRPO) with multi-dimensional rewards covering faithfulness, style compliance, safety, and URL validity. Experiments on an internal advertising QA dataset show consistent gains across expert-judged dimensions including accuracy, completeness, and safety, while reducing the hallucination rate by 72%. A two-week online A/B test demonstrates a 28.6% increase in like rate, a 46.2% decrease in dislike rate, and a 92.7% reduction in URL hallucination. The system has been running in production for over half a year and has served millions of QA interactions.

Retrieval-Augmented Generation (RAG) enhances large language models (LLMs) by incorporating external knowledge, yet traditional single-round retrieval struggles with complex multi-step reasoning.Agentic RAG addresses this by enabling LLMs to dynamically decide when and what to retrieve, but current RL-based training methods suffer from sparse outcome rewards that discard intermediate signals and low sample efficiency where failed samples contribute nothing.We propose Search-P1, a framework that introduces path-centric reward shaping for agentic RAG training, comprising two key components: (1) Path-Centric Reward, which evaluates the structural quality of reasoning trajectories through order-agnostic step coverage and soft scoring that extracts learning signals even from failed samples, and (2) Dual-Track Path Scoring with offline-generated reference planners that assesses paths from both self-consistency and reference-alignment perspectives.Experiments on multiple QA benchmarks demonstrate that Search-P1 achieves significant improvements over Search-R1 and other strong baselines, with an average accuracy gain of 7.7 points.

Rigorous content moderation is crucial for online advertising but leads to millions of daily rejections. This scale renders manual rectification infeasible, particularly for video advertisements.However, existing safety-driven methods often suffer from aggressive over-editing, which compromises the advertiser’s original semantic intent merely to satisfy compliance.In this work, we target the rectification of textual violations in video ads, covering both speech transcripts and on-screen text. We propose ℛ³, a novel framework designed to harmonize compliance with original semantic intent preservation.Our approach integrates three key innovations: (1) an experience-driven data synthesis framework that bootstraps high-quality supervision via group-**R**elative compliance experience extractor; (2) a curriculum **R**einforcement learning strategy with hierarchical rewards designed to enforce compliance while maximizing semantic consistency;and (3) a comprehensive video **R**ectification framework seamlessly integrating text recognition, rewriting, and re-rendering for industrial deployment. Extensive experiments on industrial datasets and online A/B testing demonstrate that ℛ³ significantly outperforms state-of-the-art baselines, achieving an optimal trade-off between violation rectification and intent preservation.

While advertising is a cornerstone of commercial growth, it is constrained by online violation detection systems that reject non-compliant content at a million-scale daily. Advertisers urgently require automated solutions to rectify these advertisements, especially visual ads, as manual fixing is unscalable. Although recent safety-driven methods can achieve compliance, they typically suffer from over-editing, destroying the original commercial intent and perceptual similarity.To address this, we present SSR-A, a framework tailored for the minimalist rectification of non-compliant image ads.Instead of fine-tuning image editing models directly, SSR-A focuses on translating violation policies into targeted editing instructions.We first introduce a Spatial- and Semantic-Aware Instruction Synthesis Pipeline, where MLLMs synthesize candidate instructions—incorporating spatial grounding and semantic guidance—and select the optimal instruction via multi-dimensional evaluation. Furthermore, we align the model using Curriculum Reinforcement Learning, employing GRPO with multi-faceted rewards to progressively navigate the trade-off between compliance and visual preservation. Extensive experiments and online A/B tests show that SSR-A significantly outperforms state-of-the-art baselines in both compliance and preservation of visual and commercial consistency.