Social scientists use surveys to probe the opinions and beliefs of populations, but these methods are slow, costly, and prone to biases. Recent advances in large language models (LLMs) enable the creating of computational representations or “digital twins” of populations that generate human-like responses mimicking the population’s language, styles, and attitudes. We introduce Community-Cross-Instruct, an unsupervised framework for aligning LLMs to online communities to elicit their beliefs. Given a corpus of a community’s online discussions, Community-Cross-Instruct automatically generates instruction-output pairs by an advanced LLM to (1) finetune a foundational LLM to faithfully represent that community, and (2) evaluate the alignment of the finetuned model to the community. We demonstrate the method’s utility in accurately representing political and diet communities on Reddit. Unlike prior methods requiring human-authored instructions, Community-Cross-Instruct generates instructions in a fully unsupervised manner, enhancing scalability and generalization across domains. This work enables cost-effective and automated surveying of diverse online communities.

Recent advances in NLP have improved our ability to understand the nuanced worldviews of online communities. Existing research focused on probing ideological stances treats liberals and conservatives as separate groups. However, this fails to account for the nuanced views of the organically formed online communities and the connections between them. In this paper, we study discussions of the 2020 U.S. election on Twitter to identify complex interacting communities. Capitalizing on this interconnectedness, we introduce a novel approach that harnesses message passing when finetuning language models (LMs) to probe the nuanced ideologies of these communities. By comparing the responses generated by LMs and real-world survey results, our method shows higher alignment than existing baselines, highlighting the potential of using LMs in revealing complex ideologies within and across interconnected mixed-ideology communities.

Language models (LMs) are known to represent the perspectives of some social groups better than others, which may impact their performance, especially on subjective tasks such as content moderation and hate speech detection. To explore how LMs represent different perspectives, existing research focused on positional alignment, i.e., how closely the models mimic the opinions and stances of different groups, e.g., liberals or conservatives. However, human communication also encompasses emotional and moral dimensions. We define the problem of affective alignment, which measures how LMs’ emotional and moral tone represents those of different groups. By comparing the affect of responses generated by 36 LMs to the affect of Twitter messages written by two ideological groups, we observe significant misalignment of LMs with both ideological groups. This misalignment is larger than the partisan divide in the U.S. Even after steering the LMs towards specific ideological perspectives, the misalignment and liberal tendencies of the model persist, suggesting a systemic bias within LMs.