Southeast Asia (SEA) is a region rich in linguistic diversity and cultural variety, with over 1,300 indigenous languages and a population of 671 million people. However, prevailing AI models suffer from a significant lack of representation of texts, images, and audio datasets from SEA, compromising the quality of AI models for SEA languages. Evaluating models for SEA languages is challenging due to the scarcity of high-quality datasets, compounded by the dominance of English training data, raising concerns about potential cultural misrepresentation. To address these challenges, through a collaborative movement, we introduce SEACrowd, a comprehensive resource center that fills the resource gap by providing standardized corpora in nearly 1,000 SEA languages across three modalities. Through our SEACrowd benchmarks, we assess the quality of AI models on 36 indigenous languages across 13 tasks, offering valuable insights into the current AI landscape in SEA. Furthermore, we propose strategies to facilitate greater AI advancements, maximizing potential utility and resource equity for the future of AI in Southeast Asia.

We present a survey of more than 90 recent papers that aim to study cultural representation and inclusion in large language models (LLMs). We observe that none of the studies explicitly define “culture, which is a complex, multifaceted concept; instead, they probe the models on some specially designed datasets which represent certain aspects of “culture”. We call these aspects the proxies of culture, and organize them across two dimensions of demographic and semantic proxies. We also categorize the probing methods employed. Our analysis indicates that only certain aspects of “culture,” such as values and objectives, have been studied, leaving several other interesting and important facets, especially the multitude of semantic domains (Thompson et al., 2020) and aboutness (Hershcovich et al., 2022), unexplored. Two other crucial gaps are the lack of robustness of probing techniques and situated studies on the impact of cultural mis- and under-representation in LLM-based applications.

Socio-demographic prompting is a commonly employed approach to study cultural biases in LLMs as well as for aligning models to certain cultures. In this paper, we systematically probe four LLMs (Llama 3, Mistral v0.2, GPT-3.5 Turbo and GPT4) with prompts that are conditioned on culturally sensitive and non-sensitive cues, on datasets that are supposed to be culturally sensitive (EtiCor and CALI) or neutral (MMLU and ETHICS). We observe that all models except GPT4 show significant variations in their responses on both kinds of datasets for both kinds of prompts, casting doubt on the robustness of the culturally-conditioned prompting as a method for eliciting cultural bias in models that are not sufficiently stable with respect to arbitrary prompting cues. Further, we also show that some of the supposedly culturally neutral datasets have a non-trivial fraction of culturally sensitive questions/tasks.

Pretrained language models (PLMs) have shown remarkable generalization toward multiple tasks and languages. Nonetheless, the generalization of PLMs towards unseen languages is poor, resulting in significantly worse language performance, or even generating nonsensical responses that are comparable to a random baseline. This limitation has been a longstanding problem of PLMs raising the problem of diversity and equal access to language modeling technology. In this work, we solve this limitation by introducing LinguAlchemy, a regularization technique that incorporates various aspects of languages covering typological, geographical, and phylogenetic constraining the resulting representation of PLMs to better characterize the corresponding linguistics constraints. LinguAlchemy significantly improves the accuracy performance of mBERT and XLM-R on unseen languages by ~18% and ~2%, respectively compared to fully finetuned models and displaying a high degree of unseen language generalization. We further introduce AlchemyScale and AlchemyTune, extension of LinguAlchemy which adjusts the linguistic regularization weights automatically, alleviating the need for hyperparameter search. LinguAlchemy enables better cross-lingual generalization to unseen languages which is vital for better inclusivity and accessibility of PLMs.