Social media abounds with multimodal sarcasm, and identifying sarcasm targets is particularly challenging due to the implicit incongruity not directly evident in the text and image modalities. Current methods for Multimodal Sarcasm Target Identification (MSTI) predominantly focus on superficial indicators in an end-to-end manner, overlooking the nuanced understanding of multimodal sarcasm conveyed through both the text and image. This paper proposes a versatile MSTI framework with a coarse-to-fine paradigm, by augmenting sarcasm explainability with reasoning and pre-training knowledge. Inspired by the powerful capacity of Large Multimodal Models (LMMs) on multimodal reasoning, we first engage LMMs to generate competing rationales for coarser-grained pre-training of a small language model on multimodal sarcasm detection. We then propose fine-tuning the model for finer-grained sarcasm target identification. Our framework is thus empowered to adeptly unveil the intricate targets within multimodal sarcasm and mitigate the negative impact posed by potential noise inherently in LMMs. Experimental results demonstrate that our model far outperforms state-of-the-art MSTI methods, and markedly exhibits explainability in deciphering sarcasm as well.
The proliferation of Internet memes in the age of social media necessitates effective identification of harmful ones. Due to the dynamic nature of memes, existing data-driven models may struggle in low-resource scenarios where only a few labeled examples are available. In this paper, we propose an agency-driven framework for low-resource harmful meme detection, employing both outward and inward analysis with few-shot annotated samples. Inspired by the powerful capacity of Large Multimodal Models (LMMs) on multimodal reasoning, we first retrieve relative memes with annotations to leverage label information as auxiliary signals for the LMM agent. Then, we elicit knowledge-revising behavior within the LMM agent to derive well-generalized insights into meme harmfulness. By combining these strategies, our approach enables dialectical reasoning over intricate and implicit harm-indicative patterns. Extensive experiments conducted on three meme datasets demonstrate that our proposed approach achieves superior performance than state-of-the-art methods on the low-resource harmful meme detection task.
Rumors are rampant in the era of social media. Conversation structures provide valuable clues to differentiate between real and fake claims. However, existing rumor detection methods are either limited to the strict relation of user responses or oversimplify the conversation structure. In this study, to substantially reinforces the interaction of user opinions while alleviating the negative impact imposed by irrelevant posts, we first represent the conversation thread as an undirected interaction graph. We then present a Claim-guided Hierarchical Graph Attention Network for rumor classification, which enhances the representation learning for responsive posts considering the entire social contexts and attends over the posts that can semantically infer the target claim. Extensive experiments on three Twitter datasets demonstrate that our rumor detection method achieves much better performance than state-of-the-art methods and exhibits a superior capacity for detecting rumors at early stages.