This paper addresses the challenge of improving user experience on e-commerce platforms by enhancing product ranking relevant to user’s search queries. Ambiguity and complexity of user queries often lead to a mismatch between user’s intent and retrieved product titles or documents. Recent approaches have proposed the use of Transformer-based models which need millions of annotated query-title pairs during the pre-training stage, and this data often does not take user intent into account. To tackle this, we curate samples from existing datasets at eBay, manually annotated with buyer-centric relevance scores, and centrality scores which reflect how well the product title matches the user’s intent. We introduce a User-intent Centrality Optimization (UCO) approach for existing models, which optimizes for the user intent in semantic product search. To that end, we propose a dual-loss based optimization to handle hard negatives, i.e., product titles that are semantically relevant but do not reflect the user’s intent. Our contributions include curating challenging evaluation sets and implementing UCO, resulting in significant improvements in product ranking efficiency, observed for different evaluation metrics. Our work aims to ensure that the most buyer-centric titles for a query are ranked higher, thereby, enhancing the user experience on e-commerce platforms.

Predicting a reader’s rating of text quality is a challenging task that involves estimating different subjective aspects of the text, like structure, clarity, etc. Such subjective aspects are better handled using cognitive information. One such source of cognitive information is gaze behaviour. In this paper, we show that gaze behaviour does indeed help in effectively predicting the rating of text quality. To do this, we first we model text quality as a function of three properties - organization, coherence and cohesion. Then, we demonstrate how capturing gaze behaviour helps in predicting each of these properties, and hence the overall quality, by reporting improvements obtained by adding gaze features to traditional textual features for score prediction. We also hypothesize that if a reader has fully understood the text, the corresponding gaze behaviour would give a better indication of the assigned rating, as opposed to partial understanding. Our experiments validate this hypothesis by showing greater agreement between the given rating and the predicted rating when the reader has a full understanding of the text.