Recent studies have proposed unified user modeling frameworks that leverage user behavior data from various applications. Many of them benefit from utilizing users’ behavior sequences as plain texts, representing rich information in any domain or system without losing generality. Hence, a question arises: Can language modeling for user history corpus help improve recommender systems? While its versatile usability has been widely investigated in many domains, its applications to recommender systems still remain underexplored. We show that language modeling applied directly to task-specific user histories achieves excellent results on diverse recommendation tasks. Also, leveraging additional task-agnostic user histories delivers significant performance benefits. We further demonstrate that our approach can provide promising transfer learning capabilities for a broad spectrum of real-world recommender systems, even on unseen domains and services.

GPT-3 shows remarkable in-context learning ability of large-scale language models (LMs) trained on hundreds of billion scale data. Here we address some remaining issues less reported by the GPT-3 paper, such as a non-English LM, the performances of different sized models, and the effect of recently introduced prompt optimization on in-context learning. To achieve this, we introduce HyperCLOVA, a Korean variant of 82B GPT-3 trained on a Korean-centric corpus of 560B tokens. Enhanced by our Korean-specific tokenization, HyperCLOVA with our training configuration shows state-of-the-art in-context zero-shot and few-shot learning performances on various downstream tasks in Korean. Also, we show the performance benefits of prompt-based learning and demonstrate how it can be integrated into the prompt engineering pipeline. Then we discuss the possibility of materializing the No Code AI paradigm by providing AI prototyping capabilities to non-experts of ML by introducing HyperCLOVA studio, an interactive prompt engineering interface. Lastly, we demonstrate the potential of our methods with three successful in-house applications.