Ethan Selfridge

Also published as: Ethan O. Selfridge


2024

Detecting hallucinations, where Large Language Models (LLMs) are not factually consistent with a Knowledge Base (KB), is a challenge for Retrieval-Augmented Generation (RAG) systems. Current solutions rely on public datasets to develop prompts or fine-tune a Natural Language Inference (NLI) model. However, these approaches are not focused on developing an enterprise RAG system; they do not consider latency, train or evaluate on production data, nor do they handle non-verifiable statements such as small talk or questions. To address this, we leverage the customer service conversation data of four large brands to evaluate existing solutions and propose a set of small encoder models trained on a new dataset. We find the proposed models to outperform existing methods and highlight the value of combining a small amount of in-domain data with public datasets.

2023

Contacting customer service via chat is a common practice. Because employing customer service agents is expensive, many companies are turning to NLP that assists human agents by auto-generating responses that can be used directly or with modifications. With their ability to handle large context windows, Large Language Models (LLMs) are a natural fit for this use case. However, their efficacy must be balanced with the cost of training and serving them. This paper assesses the practical cost and impact of LLMs for the enterprise as a function of the usefulness of the responses that they generate. We present a cost framework for evaluating an NLP model’s utility for this use case and apply it to a single brand as a case study in the context of an existing agent assistance product. We compare three strategies for specializing an LLM — prompt engineering, fine-tuning, and knowledge distillation — using feedback from the brand’s customer service agents. We find that the usability of a model’s responses can make up for a large difference in inference cost for our case study brand, and we extrapolate our findings to the broader enterprise space.

2014

2013

2012

2011

2010