This paper presents the solution of the LomonosovMSU team for the SemEval-2024 Task 4 “Multilingual Detection of Persuasion Techniques in Memes” competition for the English language task. During the task solving process, generative and BERT-like (training classifiers on top of embedder models) approaches were tested for subtask No1, as well as an BERT-like approach on top of multimodal embedder models for subtasks No2a/No2b. The models were trained using datasets provided by the competition organizers, enriched with filtered datasets from previous SemEval competitions. The following results were achieved: 18th place for subtask No1, 9th place for subtask No2a, and 11th place for subtask No2b.