Incorporating extra-textual context such as film metadata into the machine translation (MT) pipeline can enhance translation quality, as indicated by automatic evaluation in recent work. However, the positive impact of such systems in industry remains unproven. We report on an industrial case study carried out to investigate the benefit of MT in a professional scenario of translating TV subtitles with a focus on how leveraging extra-textual context impacts post-editing. We found that post-editors marked significantly fewer context-related errors when correcting the outputs of MTCue, the context-aware model, as opposed to non-contextual models. We also present the results of a survey of the employed post-editors, which highlights contextual inadequacy as a significant gap consistently observed in MT. Our findings strengthen the motivation for further work within fully contextual MT.

Sensitising language models (LMs) to external context helps them to more effectively capture the speaking patterns of individuals with specific characteristics or in particular environments. This work investigates to what extent detailed character and film annotations can be leveraged to personalise LMs in a scalable manner. We then explore the use of such models in evaluating context specificity in machine translation. We build LMs which leverage rich contextual information to reduce perplexity by up to 6.5% compared to a non-contextual model, and generalise well to a scenario with no speaker-specific data, relying on combinations of demographic characteristics expressed via metadata. Our findings are consistent across two corpora, one of which (Cornell-rich) is also a contribution of this paper. We then use our personalised LMs to measure the co-occurrence of extra-textual context and translation hypotheses in a machine translation setting. Our results suggest that the degree to which professional translations in our domain are context-specific can be preserved to a better extent by a contextual machine translation model than a non-contextual model, which is also reflected in the contextual model’s superior reference-based scores.