Leaderboards showcase the current capabilities and limitations of Large Language Models (LLMs). To motivate the development of LLMs that represent the linguistic and cultural diversity of the Spanish-speaking community, we present La Leaderboard, the first open-source leaderboard to evaluate generative LLMs in languages and language varieties of Spain and Latin America. La Leaderboard is a community-driven project that aims to establish an evaluation standard for everyone interested in developing LLMs for the Spanish-speaking community. This initial version combines 66 datasets in Catalan, Basque, Galician, and different Spanish varieties, showcasing the evaluation results of 50 models. To encourage community-driven development of leaderboards in other languages, we explain our methodology, including guidance on selecting the most suitable evaluation setup for each downstream task. In particular, we provide a rationale for using fewer few-shot examples than typically found in the literature, aiming to reduce environmental impact and facilitate access to reproducible results for a broader research community.