Improving user experience and providing personalized search results in E-commerce platforms heavily rely on understanding purchase intention. However, existing methods for acquiring large-scale intentions bank on distilling large language models with human annotation for verification. Such an approach tends to generate product-centric intentions, overlook valuable visual information from product images, and incurs high costs for scalability. To address these issues, we introduce MIND, a multimodal framework that allows Large Vision-Language Models (LVLMs) to infer purchase intentions from multimodal product metadata and prioritize human-centric ones. Using Amazon Review data, we apply MIND and create a multimodal intention knowledge base, which contains 1,264,441 intentions derived from 126,142 co-buy shopping records across 107,215 products. Extensive human evaluations demonstrate the high plausibility and typicality of our obtained intentions and validate the effectiveness of our distillation framework and filtering mechanism. Further experiments reveal the positive downstream benefits that MIND brings to intention comprehension tasks and highlight the importance of multimodal generation and role-aware filtering. Additionally, MIND shows robustness to different prompts and superior generation quality compared to previous methods.

Enhancing Language Models’ (LMs) ability to understand purchase intentions in E-commerce scenarios is crucial for their effective assistance in various downstream tasks. However, previous approaches that distill intentions from LMs often fail to generate meaningful and human-centric intentions applicable in real-world E-commerce contexts. This raises concerns about the true comprehension and utilization of purchase intentions by LMs. In this paper, we present IntentionQA, a double-task multiple-choice question answering benchmark to evaluate LMs’ comprehension of purchase intentions in E-commerce. Specifically, LMs are tasked to infer intentions based on purchased products and utilize them to predict additional purchases. IntentionQA consists of 4,360 carefully curated problems across three difficulty levels, constructed using an automated pipeline to ensure scalability on large E-commerce platforms. Human evaluations demonstrate the high quality and low false-negative rate of our benchmark. Extensive experiments across 19 language models show that they still struggle with certain scenarios, such as understanding products and intentions accurately, jointly reasoning with products and intentions, and more, in which they fall far behind human performances.

Abductive reasoning is the process of making educated guesses to provide explanations for observations. Although many applications require the use of knowledge for explanations, the utilization of abductive reasoning in conjunction with structured knowledge, such as a knowledge graph, remains largely unexplored. To fill this gap, this paper introduces the task of complex logical hypothesis generation, as an initial step towards abductive logical reasoning with KG. In this task, we aim to generate a complex logical hypothesis so that it can explain a set of observations. We find that the supervised trained generative model can generate logical hypotheses that are structurally closer to the reference hypothesis. However, when generalized to unseen observations, this training objective does not guarantee better hypothesis generation. To address this, we introduce the Reinforcement Learning from Knowledge Graph (RLF-KG) method, which minimizes differences between observations and conclusions drawn from generated hypotheses according to the KG. Experiments show that, with RLF-KG’s assistance, the generated hypotheses provide better explanations, and achieve state-of-the-art results on three widely used KGs.

The sequential process of conceptualization and instantiation is essential to generalizable commonsense reasoning as it allows the application of existing knowledge to unfamiliar scenarios. However, existing works tend to undervalue the step of instantiation and heavilyrely on pre-built concept taxonomies and human annotations to collect both types of knowledge, resulting in a lack of instantiated knowledge to complete reasoning, high cost, and limited scalability. To tackle these challenges, we introduce CANDLE (ConceptuAlizationand INstantiation Distillation from Large Language ModEls), a distillation framework that iteratively performs contextualized conceptualization and instantiation over commonsense knowledge bases by instructing large language models to generate both types of knowledge with critic filtering. By applying CANDLE to ATOMIC (Sap et al., 2019a), we construct a comprehensive knowledge base comprising six million conceptualizations and instantiated commonsense knowledge triples. Both types of knowledge are firmly rooted in the original ATOMIC dataset, and intrinsic evaluations demonstrate their exceptional quality and diversity. Empirical results indicate that distilling CANDLE on student models provides benefits across three downstream tasks. Our data and models are publicly available at https://github.com/HKUST-KnowComp/CANDLE.

Lateral thinking is essential in breaking away from conventional thought patterns and finding innovative solutions to problems. Despite this, language models often struggle with reasoning tasks that require lateral thinking. In this paper, we present our system for SemEval-2024 Task 9’s BrainTeaser challenge, which requires language models to answer brain teaser questions that typically involve lateral reasoning scenarios. Our framework is based on large language models and incorporates a zero-shot prompting method that integrates conceptualizations of automatically detected instances in the question. We also transform the task of question answering into a declarative format to enhance the discriminatory ability of large language models. Our zero-shot evaluation results with ChatGPT indicate that our approach outperforms baselines, including zero-shot and few-shot prompting and chain-of-thought reasoning. Additionally, our system ranks ninth on the official leaderboard, demonstrating its strong performance.

Understanding users’ intentions in e-commerce platforms requires commonsense knowledge. In this paper, we present FolkScope, an intention knowledge graph construction framework, to reveal the structure of humans’ minds about purchasing items. As commonsense knowledge is usually ineffable and not expressed explicitly, it is challenging to perform information extraction. Thus, we propose a new approach that leverages the generation power of large language models (LLMs) and human-in-the-loop annotation to semi-automatically construct the knowledge graph. LLMs first generate intention assertions via e-commerce specific prompts to explain shopping behaviors, where the intention can be an open reason or a predicate falling into one of 18 categories aligning with ConceptNet, e.g., IsA, MadeOf, UsedFor, etc. Then we annotate plausibility and typicality labels of sampled intentions as training data in order to populate human judgments to all automatic generations. Last, to structurize the assertions, we propose pattern mining and conceptualization to form more condensed and abstract knowledge. Extensive evaluations and study demonstrate that our constructed knowledge graph can well model e-commerce knowledge and have many potential applications.

Answering complex logical queries on incomplete knowledge graphs (KGs) with missing edges is a fundamental and important task for knowledge graph reasoning. The query embedding method is proposed to answer these queries by jointly encoding queries and entities to the same embedding space. Then the answer entities are selected according to the similarities between the entity embeddings and the query embedding. As the answers to a complex query are obtained from a combination of logical operations over sub-queries, the embeddings of the answer entities may not always follow a uni-modal distribution in the embedding space. Thus, it is challenging to simultaneously retrieve a set of diverse answers from the embedding space using a single and concentrated query representation such as a vector or a hyper-rectangle. To better cope with queries with diversified answers, we propose Query2Particles (Q2P), a complex KG query answering method. Q2P encodes each query into multiple vectors, named particle embeddings. By doing so, the candidate answers can be retrieved from different areas over the embedding space using the maximal similarities between the entity embeddings and any of the particle embeddings. Meanwhile, the corresponding neural logic operations are defined to support its reasoning over arbitrary first-order logic queries. The experiments show that Query2Particles achieves state-of-the-art performance on the complex query answering tasks on FB15k, FB15K-237, and NELL knowledge graphs.

Character linking, the task of linking mentioned people in conversations to the real world, is crucial for understanding the conversations. For the efficiency of communication, humans often choose to use pronouns (e.g., “she”) or normal entities (e.g., “that girl”) rather than named entities (e.g., “Rachel”) in the spoken language, which makes linking those mentions to real people a much more challenging than a regular entity linking task. To address this challenge, we propose to incorporate the richer context from the coreference relations among different mentions to help the linking. On the other hand, considering that finding coreference clusters itself is not a trivial task and could benefit from the global character information, we propose to jointly solve these two tasks. Specifically, we propose Cˆ2, the joint learning model of Coreference resolution and Character linking. The experimental results demonstrate that Cˆ2 can significantly outperform previous works on both tasks. Further analyses are conducted to analyze the contribution of all modules in the proposed model and the effect of all hyper-parameters.

The pre-training of text encoders normally processes text as a sequence of tokens corresponding to small text units, such as word pieces in English and characters in Chinese. It omits information carried by larger text granularity, and thus the encoders cannot easily adapt to certain combinations of characters. This leads to a loss of important semantic information, which is especially problematic for Chinese because the language does not have explicit word boundaries. In this paper, we propose ZEN, a BERT-based Chinese text encoder enhanced by n-gram representations, where different combinations of characters are considered during training, thus potential word or phrase boundaries are explicitly pre-trained and fine-tuned with the character encoder (BERT). Therefore ZEN incorporates the comprehensive information of both the character sequence and words or phrases it contains. Experimental results illustrated the effectiveness of ZEN on a series of Chinese NLP tasks, where state-of-the-art results is achieved on most tasks with requiring less resource than other published encoders. It is also shown that reasonable performance is obtained when ZEN is trained on a small corpus, which is important for applying pre-training techniques to scenarios with limited data. The code and pre-trained models of ZEN are available at https://github.com/sinovation/ZEN.

Conventional word embeddings represent words with fixed vectors, which are usually trained based on co-occurrence patterns among words. In doing so, however, the power of such representations is limited, where the same word might be functionalized separately under different syntactic relations. To address this limitation, one solution is to incorporate relational dependencies of different words into their embeddings. Therefore, in this paper, we propose a multiplex word embedding model, which can be easily extended according to various relations among words. As a result, each word has a center embedding to represent its overall semantics, and several relational embeddings to represent its relational dependencies. Compared to existing models, our model can effectively distinguish words with respect to different relations without introducing unnecessary sparseness. Moreover, to accommodate various relations, we use a small dimension for relational embeddings and our model is able to keep their effectiveness. Experiments on selectional preference acquisition and word similarity demonstrate the effectiveness of the proposed model, and a further study of scalability also proves that our embeddings only need 1/20 of the original embedding size to achieve better performance.