@inproceedings{gabrilovich-etal-2008-introduction,
    title = "Introduction to Computational Advertising",
    author = "Gabrilovich, Evgeniy  and
      Josifovski, Vanja  and
      Pang, Bo",
    editor = "Nenkova, Ani  and
      Walker, Marilyn  and
      Agichtein, Eugene",
    booktitle = "Tutorial Abstracts of ACL-08: HLT",
    month = jun,
    year = "2008",
    address = "Columbus, Ohio",
    publisher = "Association for Computational Linguistics",
    url = "https://aclanthology.org/P08-5001",
    pages = "1",
}