We introduce a novel conversation embedding by extending Bidirectional Encoder Representations from Transformers (BERT) framework. Specifically, information related to “turn” and “role” that are unique to conversations are augmented to the word tokens and the next sentence prediction task predicts a segment of a conversation possibly spanning across multiple roles and turns. It is observed that the addition of role and turn substantially increases the next sentence prediction accuracy. Conversation embeddings obtained in this fashion are applied to (a) conversation clustering, (b) conversation classification and (c) as a context for automated conversation generation on new datasets (unseen by the pre-training model). We found that clustering accuracy is greatly improved if embeddings are used as features as opposed to conventional tf-idf based features that do not take role or turn information into account. On classification task, a fine-tuned model on conversation embedding achieves accuracy comparable to an optimized linear SVM model on tf-idf based features. Finally, we present a way of capturing variable length context in sequence-to-sequence models by utilizing this conversation embedding and show that BLEU score improves over a vanilla sequence to sequence model without context.