Amy Gracy Metcalfe


Japanese Beauty Marketing on Social Media: Critical Discourse Analysis Meets NLP
Emily Öhman | Amy Gracy Metcalfe
Proceedings of the Workshop on Natural Language Processing for Digital Humanities

This project is a pilot study intending to combine traditional corpus linguistics, Natural Language Processing, critical discourse analysis, and digital humanities to gain an up-to-date understanding of how beauty is being marketed on social media, specifically Instagram, to followers. We use topic modeling combined with critical discourse analysis and NLP tools for insights into the “Japanese Beauty Myth” and show an overview of the dataset that we make publicly available.