Automated meme understanding requires systems to demonstrate fine-grained visual recognition, commonsense reasoning, and extensive cultural knowledge. However, existing benchmarks for meme understanding only concern narrow aspects of meme semantics. To fill this gap, we present MemeQA, a dataset of over 9,000 multiple-choice questions designed to holistically evaluate meme comprehension across seven cognitive aspects. Experiments show that state-of-the-art Large Multimodal Models perform much worse than humans on MemeQA. While fine-tuning improves their performance, they still make many errors on memes wherein proper understanding requires going beyond surface-level sentiment. Moreover, injecting “None of the above” into the available options makes the questions more challenging for the models. Our dataset is publicly available at https://github.com/npnkhoi/memeqa.

Meme captioning, the task of generating a sentence that describes the meaning of a meme, is both challenging and important in advancing Computational Meme Understanding (CMU). However, existing research has not explored its decomposition into subtasks or its connections to other CMU tasks. To address this gap, we introduce MemeInterpret, a meme corpus containing meme captions together with corresponding surface messages and relevant background knowledge. Strategically built upon the Facebook Hateful Memes dataset, MemeInterpret is the last piece in a set of corpora that unifies three major categories of CMU tasks for the first time. Extensive experiments on MemeInterpret and connected datasets suggest strong relationships between meme captioning, its two proposed subtasks, and the other two key categories of CMU tasks: classification and explanation. To stimulate further research on CMU, we make our dataset publicly available at https://github.com/npnkhoi/MemeInterpret.

Computational Meme Understanding, which concerns the automated comprehension of memes, has garnered interest over the last four years and is facing both substantial opportunities and challenges. We survey this emerging area of research by first introducing a comprehensive taxonomy for memes along three dimensions – forms, functions, and topics. Next, we present three key tasks in Computational Meme Understanding, namely, classification, interpretation, and explanation, and conduct a comprehensive review of existing datasets and models, discussing their limitations. Finally, we highlight the key challenges and recommend avenues for future work.

While recent years have seen a surge of interest in the automatic processing of memes, much of the work in this area has focused on determining whether a meme contains malicious content. This paper proposes the new task of intent description generation: generating a description of the author’s intentions when creating the meme. To stimulate future work on this task, we (1) annotated a corpus of memes with the intents being perceived by the reader as well as the background knowledge needed to infer the intents and (2) established baseline performance on the intent description generation task using state-of-the-art large language models. Our results suggest the importance of background knowledge retrieval in intent description generation for memes.