Integrating argumentation mechanisms into negotiation dialogue systems improves conflict resolution through exchanges of arguments and critiques. Moreover, incorporating personality attributes enhances adaptability by aligning interactions with individuals’ preferences and styles. To advance these capabilities in negotiation dialogue systems, we propose a novel Personality-driven Argumentation-based Negotiation Dialogue Generation (PAN-DG) task. To support this task, we introduce PACT, a dataset of Personality-driven Argumentation-based negotiation Conversations for Tourism sector. This dataset, generated using Large Language Models (LLMs), features three distinct personality profiles, viz. Argumentation Profile, Preference Profile, and Buying Style Profile to simulate a variety of negotiation scenarios involving diverse personalities. Thorough automatic and manual assessments indicate high-quality dialogues in the dataset. Further, we conduct comparative experiments between pre-trained and fine-tuned LLMs for the PAN-DG task. Multi-dimensional evaluation demonstrates that the fine-tuned LLMs effectively generate personality-driven rational responses during negotiations. This underscores effectiveness of PACT in enhancing personalization and reasoning capabilities in negotiation dialogue systems, thereby establishing a foundation for future research in this domain.

A sophisticated negotiation dialogue system for tourism should engage in negotiations beyond mere price considerations, encompassing various other aspects and amenities inherent in the tourism package. To ensure such tailored interaction, it is imperative to understand the intricacies of traveler preferences, constraints, and expectations. Incorporating these personality facets allows for customizing negotiation strategies, resulting in a more personalized and integrative experience. With this aim, we take a pivotal step in advancing automated dialogue systems for personalized integrative negotiation tasks. We develop DEAL, a pioneering Dialogue datasEt for personALized integrative negotiation task in the tourism domain. Further, we propose TRIP NEGOTIATOR, a novel Travel persona-aware Reinforced dIalogue generation model for Personalized iNtegrative nEGOTIATion within the tOuRism domain. TRIP NEGOTIATOR is built to discern the traveler’s persona and intent, systematically adjusts negotiation strategies, and directs the negotiation toward a pertinent phase to ensure effective negotiation. Through reinforcement learning with Proximal Policy Optimization (PPO), we guide TRIP NEGOTIATOR to generate coherent and diverse responses consistent with the traveler’s personality. Extensive qualitative and quantitative analyses demonstrate the effectiveness of TRIP NEGOTIATOR in generating personalized responses during negotiation.