Cost-Effective E-Commerce Catalog Translation at Scale Ensuring Named Entity Protection
Asier Gutiérrez-Fandiño, Jorge Yero Salazar, Clement Ruin, Alejandro Quintero-Roba, Shangeetha Ravichandran, Jesus Perez-Martin, Pankaj Adsul, Suruchi Garg, Leonardo Lezcano
Abstract
We present an enterprise-grade translation platform for global e-commerce that combines daily batch and real-time API pipelines with optimized T5-based models and a Reference Generator to enforce >99% non-translatable entity preservation. A linguist-driven rule engine and explainable evaluation framework (BLEU, COMET, and a custom e-commerce metric) enable continuous quality improvements. Deployed on GPU-accelerated inference servers and CPU-based processing nodes, our system processes millions of listings per day with sub-second latency and achieves 10×–100× cost savings over general-purpose LLMs for English→Spanish and English→French translation, all while version-tracking every update for robust enterprise rollouts.- Anthology ID:
- 2025.emnlp-industry.81
- Volume:
- Proceedings of the 2025 Conference on Empirical Methods in Natural Language Processing: Industry Track
- Month:
- November
- Year:
- 2025
- Address:
- Suzhou (China)
- Editors:
- Saloni Potdar, Lina Rojas-Barahona, Sebastien Montella
- Venue:
- EMNLP
- SIG:
- Publisher:
- Association for Computational Linguistics
- Note:
- Pages:
- 1148–1157
- Language:
- URL:
- https://preview.aclanthology.org/author-page-yu-wang-polytechnic/2025.emnlp-industry.81/
- DOI:
- 10.18653/v1/2025.emnlp-industry.81
- Cite (ACL):
- Asier Gutiérrez-Fandiño, Jorge Yero Salazar, Clement Ruin, Alejandro Quintero-Roba, Shangeetha Ravichandran, Jesus Perez-Martin, Pankaj Adsul, Suruchi Garg, and Leonardo Lezcano. 2025. Cost-Effective E-Commerce Catalog Translation at Scale Ensuring Named Entity Protection. In Proceedings of the 2025 Conference on Empirical Methods in Natural Language Processing: Industry Track, pages 1148–1157, Suzhou (China). Association for Computational Linguistics.
- Cite (Informal):
- Cost-Effective E-Commerce Catalog Translation at Scale Ensuring Named Entity Protection (Gutiérrez-Fandiño et al., EMNLP 2025)
- PDF:
- https://preview.aclanthology.org/author-page-yu-wang-polytechnic/2025.emnlp-industry.81.pdf