Serina Chang


2025

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Language Model Fine-Tuning on Scaled Survey Data for Predicting Distributions of Public Opinions
Joseph Suh | Erfan Jahanparast | Suhong Moon | Minwoo Kang | Serina Chang
Proceedings of the 63rd Annual Meeting of the Association for Computational Linguistics (Volume 1: Long Papers)

Large language models (LLMs) present novel opportunities in public opinion research by predicting survey responses in advance during the early stages of survey design. Prior methods steer LLMs via descriptions of subpopulations as LLMs’ input prompt, yet such prompt engineering approaches have struggled to faithfully predict the distribution of survey responses from human subjects. In this work, we propose directly fine-tuning LLMs to predict response distributions by leveraging unique structural characteristics of survey data. To enable fine-tuning, we curate SubPOP, a significantly scaled dataset of 3,362 questions and 70K subpopulation-response pairs from well-established public opinion surveys. We show that fine-tuning on SubPOP greatly improves the match between LLM predictions and human responses across various subpopulations, reducing the LLM-human gap by up to 46% compared to baselines, and achieves strong generalization to unseen surveys and subpopulations. Our findings highlight the potential of survey-based fine-tuning to improve opinion prediction for diverse, real-world subpopulations and therefore enable more efficient survey designs.

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ChatBench: From Static Benchmarks to Human-AI Evaluation
Serina Chang | Ashton Anderson | Jake M. Hofman
Proceedings of the 63rd Annual Meeting of the Association for Computational Linguistics (Volume 1: Long Papers)

With the rapid adoption of LLM-based chat-bots, there is a pressing need to evaluate what humans and LLMs can achieve together. However, standard benchmarks, such as MMLU, measure LLM capabilities in isolation (i.e., “AI-alone”). Here, we design and conduct a user study to convert MMLU questions into user-AI conversations, by seeding the user with the question and having them carry out a conversation with the LLM to answer their question. We release ChatBench, a new dataset with AI-alone, user-alone, and user-AI data for 396 questions and two LLMs, including 144K answers and 7,336 user-AI conversations. We find that AI-alone accuracy fails to predict user-AI accuracy, with significant differences across multiple subjects (math, physics, and moral reasoning), and we analyze the user-AI conversations to provide insight into how they diverge from AI-alone benchmarks. Finally, we show that fine-tuning a user simulator on a subset of ChatBench improves its ability to estimate user-AI accuracies, increasing correlation on held-out questions by more than 20 points, creating possibilities for scaling interactive evaluation.

2019

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Automatically Inferring Gender Associations from Language
Serina Chang | Kathy McKeown
Proceedings of the 2019 Conference on Empirical Methods in Natural Language Processing and the 9th International Joint Conference on Natural Language Processing (EMNLP-IJCNLP)

In this paper, we pose the question: do people talk about women and men in different ways? We introduce two datasets and a novel integration of approaches for automatically inferring gender associations from language, discovering coherent word clusters, and labeling the clusters for the semantic concepts they represent. The datasets allow us to compare how people write about women and men in two different settings – one set draws from celebrity news and the other from student reviews of computer science professors. We demonstrate that there are large-scale differences in the ways that people talk about women and men and that these differences vary across domains. Human evaluations show that our methods significantly outperform strong baselines.

2018

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Detecting Gang-Involved Escalation on Social Media Using Context
Serina Chang | Ruiqi Zhong | Ethan Adams | Fei-Tzin Lee | Siddharth Varia | Desmond Patton | William Frey | Chris Kedzie | Kathy McKeown
Proceedings of the 2018 Conference on Empirical Methods in Natural Language Processing

Gang-involved youth in cities such as Chicago have increasingly turned to social media to post about their experiences and intents online. In some situations, when they experience the loss of a loved one, their online expression of emotion may evolve into aggression towards rival gangs and ultimately into real-world violence. In this paper, we present a novel system for detecting Aggression and Loss in social media. Our system features the use of domain-specific resources automatically derived from a large unlabeled corpus, and contextual representations of the emotional and semantic content of the user’s recent tweets as well as their interactions with other users. Incorporating context in our Convolutional Neural Network (CNN) leads to a significant improvement.

2017

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Crowd-Sourced Iterative Annotation for Narrative Summarization Corpora
Jessica Ouyang | Serina Chang | Kathy McKeown
Proceedings of the 15th Conference of the European Chapter of the Association for Computational Linguistics: Volume 2, Short Papers

We present an iterative annotation process for producing aligned, parallel corpora of abstractive and extractive summaries for narrative. Our approach uses a combination of trained annotators and crowd-sourcing, allowing us to elicit human-generated summaries and alignments quickly and at low cost. We use crowd-sourcing to annotate aligned phrases with the text-to-text generation techniques needed to transform each phrase into the other. We apply this process to a corpus of 476 personal narratives, which we make available on the Web.