Trending topics have become a significant part of modern social media, attracting users to participate in discussions of breaking events. However, they also bring in a new channel for poisoning attacks, resulting in negative impacts on society. Therefore, it is urgent to study this critical problem and develop effective strategies for defense. In this paper, we propose TrendSim, an LLM-based multi-agent system to simulate trending topics in social media under poisoning attacks. Specifically, we create a simulation environment for trending topics that incorporates a time-aware interaction mechanism, centralized message dissemination, and an interactive system. Moreover, we develop LLM-based humanoid agents to simulate users in social media, and propose prototype-based attackers to replicate poisoning attacks. Besides, we evaluate TrendSim from multiple aspects to validate its effectiveness. Based on TrendSim, we conduct simulation experiments to study four critical problems about poisoning attacks on trending topics.

Role-playing is a crucial capability of Large Language Models (LLMs), enabling a wide range of practical applications, including intelligent non-player characters, digital twins, and emotional companions. Evaluating this capability in LLMs is challenging due to the complex dynamics involved in role-playing, such as maintaining character fidelity throughout a storyline and navigating open-ended narratives without a definitive ground truth. Current evaluation methods, which primarily focus on question-answering or conversational snapshots, fall short of adequately capturing the nuanced character traits and behaviors essential for authentic role-playing. In this paper, we propose CharacterBox, which is a simulation sandbox designed to generate situational fine-grained character behavior trajectories. These behavior trajectories enable a more comprehensive and in-depth evaluation of role-playing capabilities. CharacterBox consists of two main components: the character agent and the narrator agent. The character agent, grounded in psychological and behavioral science, exhibits human-like behaviors, while the narrator agent coordinates interactions between character agents and environmental changes. Additionally, we introduce two trajectory-based methods that leverage CharacterBox to enhance LLM performance. To reduce costs and facilitate the adoption of CharacterBox by public communities, we fine-tune two smaller models, CharacterNR and CharacterRM, as substitutes for GPT API calls, and demonstrate their competitive performance compared to advanced GPT APIs. The code is available at https://github.com/Paitesanshi/CharacterBox.

Inspired by the exceptional general intelligence of Large Language Models (LLMs), researchers have begun to explore their application in pioneering the next generation of recommender systems — systems that are conversational, explainable, and controllable. However, existing literature primarily concentrates on integrating domain-specific knowledge into LLMs to enhance accuracy using a fixed task template, often overlooking the diversity of recommendation tasks and the ability of LLMs to follow recommendation-specific instructions. To address this gap, we first introduce a collection of supervised learning tasks, augmented with labels derived from a conventional recommender model, aimed at explicitly improving LLMs’ proficiency in adhering to recommendation-specific instructions. Next, we propose a reinforcement learning-based alignment procedure to enhance LLMs’ generalization ability. Extensive experiments on two real-world datasets demonstrate that our approach significantly improves the capability of LLMs to respond to instructions within recommender systems, reducing formatting errors while maintaining a high level of accuracy.

Dense retrieval is widely used for entity linking to retrieve entities from large-scale knowledge bases. Mainstream techniques are based on a dual-encoder framework, which encodes mentions and entities independently and calculates their relevances via rough interaction metrics, resulting in difficulty in explicitly modeling multiple mention-relevant parts within entities to match divergent mentions. Aiming at learning entity representations that can match divergent mentions, this paper proposes a Multi-View Enhanced Distillation (MVD) framework, which can effectively transfer knowledge of multiple fine-grained and mention-relevant parts within entities from cross-encoders to dual-encoders. Each entity is split into multiple views to avoid irrelevant information being over-squashed into the mention-relevant view. We further design cross-alignment and self-alignment mechanisms for this framework to facilitate fine-grained knowledge distillation from the teacher model to the student model. Meanwhile, we reserve a global-view that embeds the entity as a whole to prevent dispersal of uniform information. Experiments show our method achieves state-of-the-art performance on several entity linking benchmarks.

News recommendation is an important technique for personalized news service. Compared with product and movie recommendations which have been comprehensively studied, the research on news recommendation is much more limited, mainly due to the lack of a high-quality benchmark dataset. In this paper, we present a large-scale dataset named MIND for news recommendation. Constructed from the user click logs of Microsoft News, MIND contains 1 million users and more than 160k English news articles, each of which has rich textual content such as title, abstract and body. We demonstrate MIND a good testbed for news recommendation through a comparative study of several state-of-the-art news recommendation methods which are originally developed on different proprietary datasets. Our results show the performance of news recommendation highly relies on the quality of news content understanding and user interest modeling. Many natural language processing techniques such as effective text representation methods and pre-trained language models can effectively improve the performance of news recommendation. The MIND dataset will be available at https://msnews.github.io.

User modeling is critical for many personalized web services. Many existing methods model users based on their behaviors and the labeled data of target tasks. However, these methods cannot exploit useful information in unlabeled user behavior data, and their performance may be not optimal when labeled data is scarce. Motivated by pre-trained language models which are pre-trained on large-scale unlabeled corpus to empower many downstream tasks, in this paper we propose to pre-train user models from large-scale unlabeled user behaviors data. We propose two self-supervision tasks for user model pre-training. The first one is masked behavior prediction, which can model the relatedness between historical behaviors. The second one is next K behavior prediction, which can model the relatedness between past and future behaviors. The pre-trained user models are finetuned in downstream tasks to learn task-specific user representations. Experimental results on two real-world datasets validate the effectiveness of our proposed user model pre-training method.