@inproceedings{reiter-2017-commercial,
    title = "A Commercial Perspective on Reference",
    author = "Reiter, Ehud",
    editor = "Alonso, Jose M.  and
      Bugar{\'i}n, Alberto  and
      Reiter, Ehud",
    booktitle = "Proceedings of the 10th International Conference on Natural Language Generation",
    month = sep,
    year = "2017",
    address = "Santiago de Compostela, Spain",
    publisher = "Association for Computational Linguistics",
    url = "https://preview.aclanthology.org/Author-page-Marten-During-lu/W17-3519/",
    doi = "10.18653/v1/W17-3519",
    pages = "134--138",
    abstract = "I briefly describe some of the commercial work which XXX is doing in referring expression algorithms, and highlight differences between what is commercially important (at least to XXX) and the NLG research literature. In particular, XXX is less interested in generic reference algorithms than in high-quality algorithms for specific types of references, such as components of machines, named entities, and dates."
}